marketing roi calculation
Marketing ROI Calculation Guide
Marketing ROI helps allocate budget to channels that drive profitable growth.
Bangladesh-focused guide with practical calculation workflow.
Calculator in This Article
Marketing ROI Calculator
Calculate the return on investment for your marketing campaigns. Measure the effectiveness of your marketing spend.
Ad ROI Calculator
Calculate the return on investment for your advertising spend. Measure ad campaign effectiveness with ROAS and ROI metrics.
ROI Calculator
Calculate your Return on Investment (ROI). Find ROI percentage and net profit from your investment.
Step-by-Step Explanation
- Measure campaign-attributable revenue
- Estimate attributable profit
- Compare against campaign spend
Formula Used
- Marketing ROI % = ((attributable profit - campaign cost) / campaign cost) × 100
Example Calculation
- Profit BDT 180,000 and spend BDT 60,000 -> marketing ROI 200%.
Common Mistakes
- Using gross revenue instead of profit
- Ignoring delayed conversion window
FAQ
- Can ROI differ by channel? Yes, compare channel by channel.
- Should branding campaigns use same KPI? Use blended KPI set.
Related Calculators
- Open: /calculators/marketing-roi-calculator
- Open: /calculators/ad-roi-calculator
- Open: /calculators/roi-calculator